Every second marketing team now "does something with AI." But between an open ChatGPT tab and truly AI-ready marketing lies an altitude difference of several thousand metres: documented prompts instead of one person's tribal knowledge, clean conversion data instead of gut feeling, data-processing agreements instead of shadow AI, GEO visibility instead of hope.

By 2026, around 40 % of German companies are already using AI productively. The question is no longer whether AI belongs in marketing – it's how well it's being used there. That's exactly what our new self-assessment measures.

15
Challenging questions, multiple answers possible
5
Topic areas from fundamentals to law
10 min.
Until your personal quick analysis

Why a Test – and Why a Tough One?

Most self-assessments online just confirm what you want to hear: three questions, four smileys, "You're on the right track!" We built the opposite. In our test, several answers can be correct per question – and ticking the wrong box costs points. Guessing doesn't pay off.

The essentials at a glance: 15 questions, 5 topic areas, about 10 minutes. Multiple answers possible, points deducted for guessing. Quick analysis instantly, in-depth report with all answers explained – free. Anyone scoring above 80 % belongs to the top tier.

What Gets Tested? The Five Topic Areas

The test covers the areas where AI marketing succeeds or fails in practice:

  1. AI Fundamentals & Tools. Do you understand how language models really work – and where they hallucinate? Do you have tool governance, or sprawl?
  2. Content, SEO & GEO. Is your content built so that ChatGPT, Gemini and Google AI Overviews can cite it? Keywords: direct answers, Schema.org, question format.
  3. Performance & Data. Smart Bidding, Consent Mode v2, attribution – this is where a solid data foundation separates from wishful data thinking.
  4. Law & Data Protection. GDPR, EU AI Act, copyright in AI output: the topic area with the weakest average results – and the biggest risks.
  5. Strategy & Organisation. Use-case prioritisation, ROI measurement, approval processes – what AI-mature teams do differently.
"The test is designed to deliver an honest picture – as a basis for real decisions, not for self-affirmation."

Quick Analysis Instantly, In-Depth Report Free

Right after the last question, you'll see your quick analysis: overall score, classification – from AI Basecamp to AI Summit Climber, you know our weakness for mountain metaphors – and the strength bars for all five topic areas.

The in-depth report is free in exchange for your email address: all 15 questions explained and resolved, a detailed breakdown per topic area, and concrete, prioritised recommendations for action for your team.

Conclusion

Anyone who wants to know where their marketing really stands on AI needs an honest yardstick – not a flattery test. Ten minutes are enough for a clear picture and the two most important areas to work on.

Take the test now: How AI-ready is your marketing? – Take the free self-assessment →